Different Types of Digital Marketing

» Posted by on Nov 8, 2019 in Uncategorized | 8 comments

There are several types of digital marketing that you can use to promote your business. Expert Long Beach digital marketers can help you with that, although it is still best to focus on the most effective strategies to save time and costs. 

 

The most common types of digital marketing techniques are listed below. Browse through the list to find out which of them is most applicable to your business and how each can help you get closer to your goals. Each of these techniques can be used one at a time or at the same time. A digital marketing expert can help you greatly in planning the best strategy.  

  1. Search Engine Optimization 

SEO involves designing your website to be indexed regularly on the list of search engine results. By doing so, you’ll be growing your organic traffic. Some of the channels that are most benefitted by search engine optimization are blogs, websites, and infographics. There are different types of SEO techniques and these include on-page, off-page, and technical SEO.  

  1. Content Marketing

This technique refers to the promotion and marketing of content to create brand awareness and an increase in sales, leads, and clients. The platforms that can be used for content marketing are blog posts, whitepapers, e-books, and infographics. 

  1. Social Media Marketing 

Social media marketing uses the company’s social media profiles to drive traffic, increase brand awareness, and produce marketable leads. For this type of digital marketing, the platforms that can be used are Twitter, Facebook, LinkedIn, Snapchat, Instagram, and Pinterest.  

  1. Pay Per Click Marketing

Pay Per Click marketing is the process of engaging a retailer to drive traffic to certain web pages once your advertisement is clicked. The common platform used for this digital marketing technique is Google Ads. Google allows businesses to bid for the top slot of their SERPs for a certain per-click price. The other ways that this technique can be used are through Facebook paid ads, LinkedIn sponsored messages, and Twitter ad campaigns.  

  1. Affiliate Marketing 

Affiliate marketing is a technique that employs the concept of performance-based advertising. Here, companies partner with other websites and online users to promote their products and services. They get paid for every sale. There are all sorts of affiliate programs and campaigns available today, but the most common types are YouTube video hosting and affiliate link posting.   

  1. Email Marketing

Companies employ e-mail marketing techniques to communicate with the public. Email is frequently used to deliver news, promote content, shout out discounts, and announce events. The goal of these emails is to direct people to the website of the company. The emails that you can send are newsletters, welcome and follow-up emails, holiday promotions, and informative emails.  

  1. Inbound Marketing

Inbound marketing pertains to a method of marketing where your company attracts buyers and engages them in their buying journey. In an inbound marketing strategy, it’s possible to use all other types of digital marketing techniques to build a better experience for your customers. Several of the most popular inbound marketing techniques used are blogging, pop-up advertisements, video marketing, commercial advertising, and email marketing, among others.  

 

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